Ultimately the business owner and business need to be able to work together as a happy duo with a healthy relationship. If the business owner is not working with the business’ best interests in mind, the business will suffer (and, as an extension, the community of clients for which it provides suffers too). Likewise, if the business is not working with the business owner’s best interests in mind, the business owner will suffer (which, as an extension, affects the business and

Coaches help clients specify what they want or need, the importance of it, how they'll achieve it and overcome any obstacles in the way.