Ultimately the business owner and business need to be able to work together as a happy duo with a healthy relationship. If the business owner is not working with the business’ best interests in mind, the business will suffer (and, as an extension, the community of clients for which it provides suffers too). Likewise, if the business is not working with the business owner’s best interests in mind, the business owner will suffer (which, as an extension, affects the business and

The belief that you are your business, will trap you in it! Every inevitable stumble your business takes, would become a personal failure of yours. Every personal challenge you face, would put your business under risk. Your business is going to fail, need to change, be rejected and be loved! The good news is that these good, bad and ugly moments may reflect your business and your effort as the business owner, but they don’t reflect you as a person.