The more you can respect the integrity of your business the better. As radical as it may sound, it’s helpful to think of a business as having its own life and identity. The more you can take care of your business as you would another person, like a child who needs constant supervision, the better. The more separate from your business you feel the better. To care for and respect your business, consider it as having its own life.

The belief that you are your business, will trap you in it! Every inevitable stumble your business takes, would become a personal failure of yours. Every personal challenge you face, would put your business under risk. Your business is going to fail, need to change, be rejected and be loved! The good news is that these good, bad and ugly moments may reflect your business and your effort as the business owner, but they don’t reflect you as a person.